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Estimated Taxes and the Freelancer
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Thoughts about my own active participation in some
professional associations have inspired these comments
on how one can effectively market one’s professional
services, including using resources made available by
such associations. (It is important to note that no group
should ever be viewed as one’s only marketing resource,
or be expected to fulfill a role even close to this extreme.)
First, each of your associations probably publishes a
member directory for which you can submit your own
entry. If you do have that option, make your entry as
rich with relevant detail as you can. If a résumé or CV
can be uploaded to flesh out the entry, take advantage
of this option too. Take pains to tailor all for the intended
market for your services, here as well as in your other
Join and participate actively in any suitable discussion
groups or local meeting groups that may be under the
auspices of your associations. Don’t advertise directly
to them (unless explicitly authorized to do so), but
instead contribute guidance there when you can, and
of course do watch for colleagues with whom one-to-one
conversations might be mutually beneficial. Investing in
association classes or booklets devoted to marketing or
other relevant topics may be worthwhile as well.
Look for different ways to branch out with your networking
efforts. Participate in social media, of course. Also attend
conferences or trade shows from time to time. And join
discussion groups unaffiliated with formal organizations.
It is certainly true that there are many productive ways of
marketing that have little or even nothing to do with
networking. Those may be discussed here at a later date.
Taking into account the ambiguous role of networking in
the use of Web sites, do consider whether suitably reworked
résumé or profile content might pave the way for the creation
or revamping of a Web site for your business.
Best of luck with charting and maybe adjusting your own
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